Privacy policy
Privacy Policy
Last Updated: February 8, 2026
This Privacy Policy describes how Mitanova (“Mitanova,” “Company,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website.
Mitanova is a trade name (DBA) of Atlas Independent Holdings LLC, a limited liability company organized under the laws of Delaware.
By using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
When you use our website, we may collect the following types of information:
Information You Provide Directly
This includes:
name
billing and shipping address
email address
phone number
payment information
order history
customer support messages
This information is collected when you:
place an order
create an account
subscribe to autoship
sign up for emails or SMS
contact support
Information Collected Automatically
When you visit our website, we automatically collect certain information using cookies and similar technologies, including:
IP address
browser type
device information
pages viewed
time spent on pages
referring websites
interactions with ads
This helps us improve performance, security, and marketing effectiveness.
2. How We Use Your Information
We use your information to:
process and fulfill orders
ship products
manage subscriptions
process payments
provide customer support
send order updates and transactional messages
send marketing communications (if you opt in)
improve our website and products
prevent fraud or abuse
comply with legal obligations
3. SMS & Email Communications
If you provide your email address or phone number, you may receive:
order confirmations
shipping notifications
subscription updates
promotional messages
Message and data rates may apply.
Consent is not required to make a purchase.
You may opt out at any time:
email: click unsubscribe
SMS: reply STOP
4. Cookies & Tracking Technologies
We use cookies and similar technologies to:
remember preferences
enable checkout
analyze site performance
measure advertising effectiveness
personalize content
Third parties may also place cookies for analytics and advertising.
You may disable cookies in your browser settings, though some features may not function properly.
5. Sharing Your Information
We do not sell your personal information.
We may share information with trusted service providers necessary to operate our business, including:
website hosting (e.g., Shopify)
payment processors
subscription platforms (e.g., Recharge)
shipping carriers
email and SMS platforms
analytics providers
advertising networks
These parties only receive information necessary to perform their services.
We may also disclose information if required by law or to protect our rights.
6. Advertising & Analytics
We may use third-party advertising and analytics services that collect information about your interactions with our site to show relevant ads on other platforms.
These may include:
social media advertising
search engine marketing
retargeting campaigns
You can opt out of certain targeted advertising through your device or browser settings.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information.
However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information only as long as necessary to:
fulfill orders
maintain accounts
comply with legal obligations
resolve disputes
enforce agreements
We may retain certain records for fraud prevention or accounting purposes.
9. Your Rights
Depending on your location, you may have the right to:
access your personal information
request corrections
request deletion
opt out of marketing
request data portability
To exercise these rights, contact us at support@mitanova.com.
We may verify your identity before processing requests.
10. Children’s Privacy
Our products and website are intended for adults.
We do not knowingly collect personal information from individuals under 18 years of age.
If we learn we have collected such information, we will delete it.
11. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those sites.
12. International Users
If you access our website from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.
By using our website, you consent to such transfers.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
Changes become effective upon posting.
Continued use of the website constitutes acceptance.
14. Contact
If you have questions about this Privacy Policy or your data, contact: